AODBook-1

2020 REPORT

The Art of the Drop

A playbook for brands and retailers.
Designing and executing product launches
that motivate buying fans.

What’s Inside?

This strategic playbook provides an actionable framework for successfully leveraging the product drop and is teeming with best-in-class examples and expert interviews that outline top practices for planning and executing this type of product launch. It also contains special opportunities for implementing drop models as solutions to industry challenges presented by COVID-19. Designed to help brands and retailers in any category create hype and drive sales with today’s consumers, this 33-page, free-to-download report includes:

  • A three-step breakdown of how to design and execute a product drop, supported by key industry trends.
  • Best-in-class case studies and expert interviews illustrating how these trends manifest.
  • Key challenges that COVID-19 presents to retailers, and corresponding opportunities to implement the drop model as a solution.
  • Seven takeaway best practices for retailers and brands in any industry vertical to optimally leverage The Drop.

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